Saturday, May 24, 2008

Columnist Confronts Data, 'Zillow Bogeyman'

We've all heard of Zillow. As real estate agents, we find it interesting to see what "value" they put on the homes we have listed. It is rare that we find their estimation line up with what we see from the actual comparisons we make using sold criteria from the MLS. I thought these articles summed up their misinformation wonderfully.

Zillow is in business to make money, which isn't a bad thing - we are all in business to make money. The Multiple Listing Service, though it does indeed make money, is supported by real estate agent's yearly fees, which are substantial! The use of Zillow by consumers and by real estate agents is free, unless you choose to advertise your business. Zillow makes it's money with advertising dollars, so it is important for them to keep their name in the forefront. The MLS makes it's money from agents, who input specific data to get specific answers on a specific home at a specific time period, etc. Our comparisons don't lie.

Zillow is good at what it does - draw consumers to check on the value of their home. But please do not take their values as gospel. Call us and let us use the same criteria your lender will use and the buyers who are looking for homes will be using! That is why we pay the MLS the big bucks! Read this link!

http://web03.echomail.com/remax/l.asp?t=H30&e=zvxrjvyzref~lnubb.pbz&c=8521a3db6892b7166

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